Using your Social Media for Job Searching
By Meghan Jarret
As we all know, social media has become a prominent aspect of job searching due to mobile applications that allow us to take the job search on the go. For many people, including myself as an intern, I utilize apps like LinkedIn to stay updated on the current job market and the future of the workplace. With the ever-changing landscape of social media and its effect on the job market, here are some strategies to keep in mind for your social media accounts while job hunting.
The first thing that others notice when looking at your profile is your profile picture. It’s important to keep a professional image for your profile and dress following the people in your industry. Sticking with the theme of professionalism, it’s crucial to use your real name rather than a nickname or a name you like to go by. This will ensure that employers will be able to find you faster when entering your name on social media platforms.
Furthermore, one of the key aspects of using your social media for the job searching process is maintaining a clean profile, meaning profiles free of party pictures, profanity, offensive content, and the like. Employers want to see that you exhibit professionalism even on your personal accounts and are willing to promote an inclusive workspace.
Next, being an “active social media user” does not necessarily mean that you must have an account on all social media platforms, rather be up to date on the accounts that you are actively using and tailor those accounts to job opportunities you are interested in. By connecting with various companies, hiring managers, and other employees in the industry, you can easily engage cross-sectionally on different platforms to make your presence noticed and give yourself a leg up in the industry and the application process.
Lastly, using hashtags and keywords will allow recruiters to easily find you during the hiring process. Posting content with the relevant hashtags to the industry you’re interested in will allow employers to look through users to find those interested in certain positions. Similarly, including keywords in your bio will indicate your interest in the field when employers are on their hunt for prospective employees for their company.
Although the media landscape is ever-changing and always evolving, these strategies are going to become helpful in tailoring your social media accounts for your job search. Now more than ever, social media is in every aspect of our lives and will continue to be for the foreseeable future. In having clean, professional, and engaging social media accounts, the job search will become easier and more effective for job seekers.